paraíso is a modern fashion and jewelry brand, for the misfits and free spirited people. Aligned with self-discovery, our brand aims to make an impact on the fashion scene the same way psychedelics impacted music, art, and pop culture during the 1960's-1980's. We are a brand inspired by the beauty found from a psychedelic experience. As plant medicines are more broadly accepted by society, more people will be able to comfortably express themselves through creative outlets like ours.
We want our community to feel they are apart of something special, without judging differences of race, sex or culture. This community is for those discovering the artist within themselves. But we realize, many people may not know where to start, or have the confidence yet. So we hope to establish a sense of comfort, allowing all to express themselves freely through fashion or any other artistic passion.
Each piece included in our collection makes a connection to the world of plant medicines. We make strong intentions to associate our work with the influence of these substances history, symbolism, culture and art. With our platform, we are excited to be able to help better educate the public about the medical benefits of plant medicines. In the future, we plan to collaborate with non-profit research companies who share similar values and ambitions as us. For now though, we have only started down the long road of a hero’s journey.
paraíso is paradise and paradise is found in all of us.
paraíso is a startup, creative fashion studio that is passionate about using fashion as a tool to improve mental health. We understand that current psychiatric treatments often fall short in addressing the deep suffering of those affected by conditions like PTSD, depression, and addiction. However, new research is shedding light on the potential of psychedelic medicine as a breakthrough treatment for these and other psychological issues. In line with our mission, 1% of our proceeds are donated to non-profit organizations dedicated to researching the therapeutic potential of psychedelics. By using fashion and harnessing the power of creative expression, we hope to play a role in creating a future where psychedelics and entheogenic plants are widely accepted and used for mental healing.
There are more similarities than differences when comparing a “psychedelic experience” and a “creative act”. They both have the ability to explore areas of our personality and subconscious that can’t be directly translated. This is commonly known to occur with artists and musicians, when they reach the “flow” state and their work is rendered from a deeper part of themselves. We take inspiration from these experiences and best apply it to our business in hopes of establishing a creative community that helps others discover their own potential within themselves.
"I want people to openly talk about mental health as freely as we talk about fashion. It's more important than fashion, so why not talk about it just as openly? I started paraíso to create a space where discussions about psychedelics and mental health are given the same level of importance and openness. Let's talk about it, just like we would about the latest fashion trends."
- Hugo Contreras JR
Founder & Creative Director